As writers we spend so many months and years in our little bubbles writing that we're often clueless when it comes to marketing and promoting our books. This was the primary reason KidLit in Color was started a year ago. Many of our members had limited social media and marketing experience, and the group was a great way to support each other. Even though 2020 was a tough year to release a book, we learned a lot this past year that we hope helps you on your publication journey in 2021.
"Writers love doing the work of writing, but there's a business side to it as well. Spend a couple of hours a week networking, looking for publishing opportunities, attending face to face or virtual conferences, and spending time on social media promoting your own work and that of others!" Susan Muaddi Darraj, author of the Farah Rocks series.
"Do what works best for you to promote your book (connecting with bloggers and podcasters, doing events, building your social media presence, or updating your website and adding a newsletter). Most of all all, adhere to self-care measures, and enjoy the journey!" Valerie Bolling, author of Let's Dance.
"Make connections and engage with book bloggers, authors, and Instagram book reviewers before your book comes out! Engage with them and share their content. They’ll most likely share your book when it comes out plus you’ll make new friends!" Aya Khalil, author of The Arabic Quilt.
"My book debuted last in our group so I was able to watch and learn from everyone else. It's impossible to do everything so make achievable goals and work toward them. For example, instead of 50 blog interviews you may aim for 5. Instead of spreading yourself thin on all social media outlets you may choose to only participate on 1or 2. It's okay to find what works for you and do that unapologetically." Kirstie Myvett, author of Praline Lady.