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Interview with Jessica Yoon - Jeong is Jeong

1/31/2026

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Jeong is Jeong cover
KLiC: What was your inspiration for JEONG IS JEONG?

JY: I was reading the novel Babel by R.F. Kuang, and the book's magic system is based on the premise that there is no such thing as a perfect translation between languages. It made me think about how even as a kid who was most comfortable speaking English, I would still use certain Korean words when talking with family members. Even at a young age, I recognized that there weren't always equivalent words in English. It made me curious if there were any picture books that explored this idea, and I started thinking about what Korean words I would want to write about.

KLiC: Did you do research for JEONG IS JEONG? If so, what kind?

JY: I researched a number of uniquely Korean concepts before landing on jeong. In fact, as a Korean American who isn't completely fluent in Korean, I wasn't familiar with the word until working on this book! When I read about jeong, it was a total aha! moment. It was a concept that I knew in my bones and was now finally able to name. After I wrote the manuscript, I had my parents read it to make sure they felt I was accurately representing the spirit of jeong.
​
I also researched comp titles. I wanted to: 1) see if picture books about words in other languages had been done before and 2) ensure I wasn't writing something too similar. I came across a number of lovely picture books, including Eleven Words for Love by Randa Abdel-fattah and Maxine Beneba Clarke, I Am You: A Book about Ubuntu by Refiloe Moahloli and Zinelda McDonald, and Namaste Is a Greeting by Suma Subramaniam and Sandhya Prabhat.
Jeong is Jeong inside page
KLiC: What are your favorite illustrations in the book?

JY: Michelle Lee's art is full of warmth, love, and so much jeong! I truly adore every page, but if I had to pick favorites, it would be the endpapers. There are so many little details to discover. And you'll definitely want to compare the front and back versions because Michelle did something really fun in the design! 

Also, I'm going to cheat and name one other thing that I thought was completely brilliant. As the main character Luna learns what jeong means, Michelle has the Korean characters in the background of one spread transform into the Romanization of jeong. Seeing Michelle capture the idea of translation within the illustrations in that way was really magical.

What's the one thing you want children to take away from your book?

Jeong is a word that I hope will resonate with kids (and their grown-ups!) and spur them into action. In its simplest form, jeong represents the stickiness of relationships, all the big and small things that bond us over time. Particularly today, when the world is so polarized, sharing jeong feels more important than ever.
Jessica Yoon headshot
Jessica Yoon is a Korean American author from Philadelphia (Go Birds!). Her current and forthcoming books include BLACKPINK: A Little Golden Book Biography, Jeong Is Jeong, Kpop Demon Hunters: The Deluxe Junior Novelization, and The Legend of Ban-Dal. She is a member of the Harrisburg Asian Writers Collective and a recipient of the Highlights Foundation’s Anti-Bias Book Bearer Scholarship. When not writing, Jessica enjoys Pilates, spicy food, and spending time with her husband, two kids, and dog. You can find her online at jessicayoon.com, on Instagram, and Substack.
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